There were no shortcuts to ensure that our cosmetic formulas are highly functional and compassionate at every stage of their life cycle. From ingredient sourcing to human health and the eventual impact post use, every aspect must be rigorously researched and documented. Our formulation standard was born of my personal ethos and a desire for a more nuanced approach to personal care. I chose transparency over easy labels and feel that the opportunity to be empowered and educated to make a choice is paramount in this complicated space. We are continuously evolving our approach to ensure we are making the best possible choices for our customers.

Our Formulation Standard

• Always Cruelty-Free
• Plant-Centric
• Palm-Free, RSPO Sustainable Palm Focused
• Gentle by Design
• Biodegradability Conscious
• Petro-Limited
• Efficacy & Safety Focused

All products in our line up are currently made with 100% vegan ingredients. However, we have not noted vegan as part of our formulation standard to allow for future potential use of beeswax, marine and mushroom based materials.